Five Dumb Marketing Strategies That Will Guarantee You’ll Lose Money

High-character marketing is profitable marketing. But if your business is doing too well, consider using the following five marketing strategies that will anger current customers, alienate potential ones and dent your shining reputation. 1. As Soon As Someone You Don’t Know Connects With You On Social Media, Send Them A Pitch […]

Mark Ritson: Only crap marketers mistake stereotypes for segments

Mark Ritson: Only crap marketers mistake stereotypes for segments The ASA’s research into harmful gender stereotypes is spot-on, but why do marketers believe lumping millennials together as one makes any more sense? By Mark Ritson 26 Jul 2017 10:36 am There has always been a very uncomfortable proximity between segments and stereotypes. The […]