Closing The Marketing Performance Credibility Gap

The Growing Importance of Developing Financially Credible Measures of the Contribution of Marketing to Enterprise Value, Profits and Growth the return on marketing investment has long been an inexact science.  The CEOs and CFOs who approve marketing investment budgets and capital outlays often compare quantifying marketing performance to “stapling Jell-O […]

Broad Green Pictures Hires Four Execs In Marketing & Legal Departments

Broad Green Pictures has bolstered its marketing and legal departments with the hire four executives. Courtney Harris as SVP Digital Marketing and Anne Collins as VP Field Publicity and Promotions. Shyla Brown and Cole Loveall both join the movie studio as directors of legal and business affairs. Harris previously worked […]

United, Woolworths and Five Guys Everything that matters this morning

United Airlines to link executive pay to customer experience United Airlines has revealed plans to tie its executive pay structure to customer satisfaction levels as it seeks to rebuild its reputation following a recent PR disaster. Two weeks ago footage emerged of a passenger being violently dragged off a United […]

Pepsi’s ad failure shows the importance of diversity and market research

At last year’s Cannes Lions Festival, PepsiCo’s president Brad Jakeman energetically talked up its decision to form Creators League Studio, a new in-house content creation arm. Laying down the gauntlet to ad agencies, he barked: “Instead of five pieces of content a year, a brand like Pepsi needs about 5,000 […]

HSBC shares heading 9% higher after appointment of new chairman: Analyst

Shares of Europe’s largest bank, HSBC, could climb after the company said current AIA chief Mark Tucker will take over as chairman, with its Hong Kong listing potentially hitting 70 Hong Kong dollars per share, one analyst told CNBC. By noon HK/SIN, HSBC shares in Hong Kong were 2.22 percent […]