Five Dumb Marketing Strategies That Will Guarantee You’ll Lose Money

High-character marketing is profitable marketing. But if your business is doing too well, consider using the following five marketing strategies that will anger current customers, alienate potential ones and dent your shining reputation. 1. As Soon As Someone You Don’t Know Connects With You On Social Media, Send Them A Pitch […]

Mark Ritson: Only crap marketers mistake stereotypes for segments

Mark Ritson: Only crap marketers mistake stereotypes for segments The ASA’s research into harmful gender stereotypes is spot-on, but why do marketers believe lumping millennials together as one makes any more sense? By Mark Ritson 26 Jul 2017 10:36 am There has always been a very uncomfortable proximity between segments and stereotypes. The […]

Marketing/Sales Manager

Overview: Bring your innate luxury style to Anne Neilson Home in a full-time marketing/sales manager role! The ideal candidate for this unique and innovative management role, will understand retail sales, have a working knowledge of high-end boutique customers, possess marketing skills and appreciate the beauty of fine art. The Sales […]

The Difference Between Marketing and Advertising and Why You Need Both in Your Life

On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more products or services. However, there’s a huge difference, and being able to differentiate between the two will help you create a more complete, “whole” approach to achieving your business […]