How to build a better marketing strategy using new technologies available today

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances — both to deliver instant gratification […]

Now, a common asthma drug promises to help delay rare heart complications

A common asthma drug has the potential to help delay development of a rare heart complication that lacks effective drug treatment, according to researchers. Aortic aneurysm — the dilation of the aorta — is a serious condition that occurs when the wall of the aorta, the body’s largest artery, weakens […]

Bacteria found in milk can trigger rheumatoid arthritis, a disease common in women

Researchers have found that a strain of bacteria commonly found in milk may be a trigger for developing rheumatoid arthritis in people who are genetically at risk. Rheumatoid arthritis is an autoimmune and inflammatory disease that causes the immune system to attack a person’s joints, muscles, bones and organs. Patients […]

We are facing a silent epidemic. ‘Disturbingly high rates of diabetes’ found in India

India is facing an epidemic of diabetes and high blood pressure, often called “silent killers” because they lead to heart disease, said a report today involving more than 1.3 million people. The rate of diabetes in India is over 6%, while around one quarter of people have high blood pressure, […]

Are you at risk? Absence of this gene can give men a deadly cancer

A study has recently revealed that men who lack a certain gene subtype may be more susceptible to treatment-resistant prostate cancer. Researchers from Cleveland Clinic confirmed for the first time a mechanistic link between the gene HSD17B4 and deadly, aggressive prostate cancer. The team built upon their earlier seminal work […]

Struggling to fall asleep? Make a ‘to-do’ list before hitting the bed for better sleep

Having trouble falling asleep? Jotting down your “to-do” list just before bedtime can help you doze off quickly, scientists say. Researchers from Baylor University in the US compared sleep patterns of participants who took five minutes to write down upcoming duties versus those who chronicled completed activities. “We live in […]