Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds […]

Many Small Businesses Aren’t Marketing to Millennials, Says Manta Report

Small business owners are missing out on a potentially big piece of the action by not marketing to millennials, a key consumer demographic, according to a recently released survey. Only 15 percent of small businesses across all industries are marketing to millennials, the survey resultsreveal. As a result “the vast majority are missing […]

Nearly One Fourth of Customer Complaints Aren’t Due to Bad Service but to Rudeness

No matter how hard you try to avoid it, you’re going to hear customer complaints about your small business. This idea is right up there with death and taxes, really. But according to GetFiveStars.com, an overwhelming majority of these complaints can be avoided. New data from the company that’s created […]

Private coaching is thriving because people think government schools aren’t good enough

Every year, thousands of young students from all over the country arrive in Kota, a city in Rajasthan, where they camp for a couple of years. Their mission: taking tuitions to clear their final examinations and cracking entrance tests in their bid to earn a coveted engineering or medical seat […]