Lululemon Relaunches ivivva as Teen Lifestyle Brand

The elastic brand that is lululemon is joining forces with William-Sonoma’s Pottery Barn kid sibling, PBteen. The partners are giving a new lease on life to lululemon’s kid sister brand, ivivva. The lululemon spinoff for girls may be shuttering its stores, but the sub-brand will live on as a lifestyle brand. That’s because ivivva is […]

Twitch Taps Kate Jhaveri, Former Twitter and Facebook Exec, as SVP of Marketing

Amazon’s Twitch has hired Kate Jhaveri, who previously held marketing positions at Twitter, Facebook and Microsoft, as senior VP of marketing. Jhaveri reports directly to CEO Emmett Shear and oversees global marketing and communications for the company, which is focused on live video game broadcasting. Matthew DiPietro, who had been SVP of marketing […]

Weekly mortgage applications to purchase a home drop 3%, even as falling rates spark a rush to refinance

  Jamie Rector | Bloomberg | Getty Images Another drop in mortgage interest rates continued to confound expectations, but current homeowners saw a clear path to savings. Mortgage application volume rose 2.8 percent last week, all thanks to refinances. The Mortgage Bankers Association’s seasonally adjusted weekly index remains 12 percent […]

Mortgage rates slide to fresh 2017 low as inflation slips through Fed’s fingers

The benchmark rate for home loans remained in free fall in the most recent week in the wake of lackluster economic data that hinted the central bank may be slower to raise interest rates than it expects, mortgage provider Freddie Mac said Thursday. The 30-year fixed-rate mortgage averaged 3.94%, down […]

Mortgage rates edge up as politics and economics muddle financial markets

Rates for home loans ticked up but stayed near 2017 lows, mortgage provider Freddie Mac said Thursday. The 30-year fixed-rate mortgage averaged 4.05%, up three basis points during the week. The 15-year fixed-rate mortgage averaged 3.29%, up from 3.27%. The 5-year Treasury-indexed hybrid adjustable-rate mortgage averaged 3.14%, up one basis […]