Morrisons on how staff are inspiring both its marketing and turnaround

With seven consecutive quarters of growth under its belt, the turnaround at Morrisons is in full flight. For the first six months of the year, its pre-tax profits jumped 40% to £200m while like-for-like sales rose 3%. Morrisons has prospered by creating a consistent price strategy and prioritising its fresh […]

The Difference Between Marketing and Advertising and Why You Need Both in Your Life

On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more products or services. However, there’s a huge difference, and being able to differentiate between the two will help you create a more complete, “whole” approach to achieving your business […]

Changes to both policy and lifestyle are needed to fight diabetes 

With deaths and the costs relentlessly rising, societies have to stop sugar-coating the threat and take lifesaving action SCMP Editorial Health experts have long expressed concern about rates of diabetes, especially type 2, the form linked to poor lifestyle. The World Health Organisation’s first major report on the disease is […]