Lululemon Relaunches ivivva as Teen Lifestyle Brand

The elastic brand that is lululemon is joining forces with William-Sonoma’s Pottery Barn kid sibling, PBteen. The partners are giving a new lease on life to lululemon’s kid sister brand, ivivva. The lululemon spinoff for girls may be shuttering its stores, but the sub-brand will live on as a lifestyle brand. That’s because ivivva is […]

68 Percent of Millennial Small Business Owners Rely on Social Media for Brand Promotion

Here’s a non-shocker: Millennial business owners depend on social media for brand promotion more than any other medium. Shocked, right? OK, probably not. But just how much Millennial business owners are using this relatively new media — or how much they don’t use traditional media — may come as a surprise. […]

68 Percent of Millennial Small Business Owners Rely on Social Media for Brand Promotion

Here’s a non-shocker: Millennial business owners depend on social media for brand promotion more than any other medium. Shocked, right? OK, probably not. But just how much Millennial business owners are using this relatively new media — or how much they don’t use traditional media — may come as a surprise. […]