Why you should learn digital marketing even if you don’t want to be a digital marketer

Digital marketing forms the backbone of today’s economy. It is a skill that everyone should have irrespective of their job profile. Are you thinking “Should I learn digital marketing?” Do you think that digital marketing is just another profession or area of study? Sometimes it is natural to feel that […]

70 Percent of Small Businesses Plan to Increase Digital Marketing Spend

Seventy percent of small to medium sized businesses polled said they will increase their digital/web-based marketing budgets in the new year. That’s according to GetResponse, an email marketing software solution serving over 350,000 small businesses, marketers and brands. GetResponse recently commissioned a study to examine expected digital marketing investments among […]

Display Advertising Statistics for Different Types of Digital Ads

We’ve collected these display advertising statistics from a variety of sources. If you’re unsure of the differences between the different types of display advertising, there’s an explanation beneath the statistics. Last updated: January 22, 2017 Banner Ads Statistics Banner ads have been hit hard over the past few years: Approximately 30 percent […]

SOURCE DIGITAL SHOWCASES NEW MARKETING TECH STRATEGIES FOR MONETIZING BRANDS WITHIN CONTENT AT CES 2017

PHILADELPHIA, DECEMBER 22, 2016 – Source Digital, a leading technology product and service provider specializing in monetization strategies around digital content, will be revealing how personalization, smart content and omni-screen use increase consumer engagement and create new revenue opportunities across all media distribution channels. Exhibiting at C Space in the ARIA […]

Digital transaction at govt agencies rises five times in two years: Official

are around 700 million debit cards out of which only 50 million cards are used for purchases in India. Around 400-500 million cards are used to only withdraw cash. Photo: Ramesh Pathania/Mint New Delhi: Digital transaction figures at government agencies have gone up by almost five times in the last […]

Medicine gets the digital boost

Telemedicine is the use of technology for remote diagnosis. Digital tech has visibly disrupted healthcare by changing the way care delivery models are developed, connect data to drive decision-making and systematize processes. Telemedicine is the use of technology for remote diagnosis. According to a report by research rm PwC, India’s […]