Huawei is building its first digital marketing team in Europe

Calling all brand marketers: We’re opening up a few more complimentary spots to join the Digiday Marketing Summit in the Bahamas in December. Interested? Apply here. Chinese mobile phone maker Huawei is hiring a dedicated team of digital marketers to boost its awareness in Europe, its first specialized marketing team outside […]

Why you should learn digital marketing even if you don’t want to be a digital marketer

Digital marketing forms the backbone of today’s economy. It is a skill that everyone should have irrespective of their job profile. Are you thinking “Should I learn digital marketing?” Do you think that digital marketing is just another profession or area of study? Sometimes it is natural to feel that […]

70 Percent of Small Businesses Plan to Increase Digital Marketing Spend

Seventy percent of small to medium sized businesses polled said they will increase their digital/web-based marketing budgets in the new year. That’s according to GetResponse, an email marketing software solution serving over 350,000 small businesses, marketers and brands. GetResponse recently commissioned a study to examine expected digital marketing investments among […]

Display Advertising Statistics for Different Types of Digital Ads

We’ve collected these display advertising statistics from a variety of sources. If you’re unsure of the differences between the different types of display advertising, there’s an explanation beneath the statistics. Last updated: January 22, 2017 Banner Ads Statistics Banner ads have been hit hard over the past few years: Approximately 30 percent […]

SOURCE DIGITAL SHOWCASES NEW MARKETING TECH STRATEGIES FOR MONETIZING BRANDS WITHIN CONTENT AT CES 2017

PHILADELPHIA, DECEMBER 22, 2016 – Source Digital, a leading technology product and service provider specializing in monetization strategies around digital content, will be revealing how personalization, smart content and omni-screen use increase consumer engagement and create new revenue opportunities across all media distribution channels. Exhibiting at C Space in the ARIA […]

Digital transaction at govt agencies rises five times in two years: Official

are around 700 million debit cards out of which only 50 million cards are used for purchases in India. Around 400-500 million cards are used to only withdraw cash. Photo: Ramesh Pathania/Mint New Delhi: Digital transaction figures at government agencies have gone up by almost five times in the last […]