Five Dumb Marketing Strategies That Will Guarantee You’ll Lose Money

High-character marketing is profitable marketing. But if your business is doing too well, consider using the following five marketing strategies that will anger current customers, alienate potential ones and dent your shining reputation. 1. As Soon As Someone You Don’t Know Connects With You On Social Media, Send Them A Pitch […]

Mortgage rates edge higher, after five weeks of declines

Mortgage rates edged higher last week, the first increase after five weeks of declines. The 30-year fixed-rate mortgage averaged 3.91% in the week ending June 15, up from 3.89%, Freddie Mac said Thursday. The 15-year fixed-rate mortgage averaged 3.18%, up from 3.16%, while the 5-year Treasury-indexed hybrid adjustable-rate mortgage averaged […]

United, Woolworths and Five Guys Everything that matters this morning

United Airlines to link executive pay to customer experience United Airlines has revealed plans to tie its executive pay structure to customer satisfaction levels as it seeks to rebuild its reputation following a recent PR disaster. Two weeks ago footage emerged of a passenger being violently dragged off a United […]