Small Business Owners Are Retiring & Why Millennials May Not Fill The Gap on America’s Main Street

I research & write on longevity, generational trends & innovation. Opinions expressed by Forbes Contributors are their own. Norm Eggert Photography After 235 Years one of the nation’s oldest hardware stores closes. Is America’s Main Street in retirement or transition? A local hardware store in Worcester, Massachusetts recently announced that it […]

Closing The Marketing Performance Credibility Gap

The Growing Importance of Developing Financially Credible Measures of the Contribution of Marketing to Enterprise Value, Profits and Growth the return on marketing investment has long been an inexact science.  The CEOs and CFOs who approve marketing investment budgets and capital outlays often compare quantifying marketing performance to “stapling Jell-O […]