How AI Tech Is Changing Small Business Marketing And Customer Service

Whether you realize it or not, artificial intelligence has become a ubiquitous part of our lives. Companies large and small are embracing the opportunity to achieve more and set bigger goals by using AI. Solid proof of this embrace can be seen in CRM giant Salesforce, which embeds AI into its leading […]

Morrisons on how staff are inspiring both its marketing and turnaround

With seven consecutive quarters of growth under its belt, the turnaround at Morrisons is in full flight. For the first six months of the year, its pre-tax profits jumped 40% to £200m while like-for-like sales rose 3%. Morrisons has prospered by creating a consistent price strategy and prioritising its fresh […]