The Difference Between Marketing and Advertising and Why You Need Both in Your Life

On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more products or services. However, there’s a huge difference, and being able to differentiate between the two will help you create a more complete, “whole” approach to achieving your business […]

Why you should learn digital marketing even if you don’t want to be a digital marketer

Digital marketing forms the backbone of today’s economy. It is a skill that everyone should have irrespective of their job profile. Are you thinking “Should I learn digital marketing?” Do you think that digital marketing is just another profession or area of study? Sometimes it is natural to feel that […]

Marketing and insight are teaming up to drive better business

Marketing and insight are collaborating more closely than ever in a bid to develop rich, relevant and personalised content that drives deep consumer engagement. By Charlotte Rogers 13 Jul 2017 11:11 am Collaboration between marketing and insight is helping both sides of the partnership make better decisions to devise stronger, more consumer focused […]

Twitch Taps Kate Jhaveri, Former Twitter and Facebook Exec, as SVP of Marketing

Amazon’s Twitch has hired Kate Jhaveri, who previously held marketing positions at Twitter, Facebook and Microsoft, as senior VP of marketing. Jhaveri reports directly to CEO Emmett Shear and oversees global marketing and communications for the company, which is focused on live video game broadcasting. Matthew DiPietro, who had been SVP of marketing […]