‘Tis The Season: 11 Innovative Holiday Marketing Strategies

In the business-to-consumer world, holiday marketing campaigns are in the works as retailers push their Black Friday and Cyber Monday sales. In the B2B space, however, it may be more difficult to incorporate holiday themes into your marketing efforts. It can often feel forced, especially when your clients are already overwhelmed with holiday-related ads from every […]

Huawei is building its first digital marketing team in Europe

Calling all brand marketers: We’re opening up a few more complimentary spots to join the Digiday Marketing Summit in the Bahamas in December. Interested? Apply here. Chinese mobile phone maker Huawei is hiring a dedicated team of digital marketers to boost its awareness in Europe, its first specialized marketing team outside […]

How AI Tech Is Changing Small Business Marketing And Customer Service

Whether you realize it or not, artificial intelligence has become a ubiquitous part of our lives. Companies large and small are embracing the opportunity to achieve more and set bigger goals by using AI. Solid proof of this embrace can be seen in CRM giant Salesforce, which embeds AI into its leading […]

Morrisons on how staff are inspiring both its marketing and turnaround

With seven consecutive quarters of growth under its belt, the turnaround at Morrisons is in full flight. For the first six months of the year, its pre-tax profits jumped 40% to £200m while like-for-like sales rose 3%. Morrisons has prospered by creating a consistent price strategy and prioritising its fresh […]