UP Civic Polls 2017: Municipal Corporation, Nagar Nigam election date, schedule, results; all you need to know

UP Nagar Nigam election will take place in three phases from November 22. For BJP, state chief minister Yogi Adityanath is himself anchoring the poll campaign to ensure a good performance from the party. Samajwadi Party’s campaign is led by party president Akhilesh Yadav. SP has said masses will get a chance […]

Survey Shows Need for ‘Better Arming’ Store Associates With Technology

Retailers looking to improve the in-store shopping experience might want to consider making more investments in technologies for their sales associates, according to the 10th annual Global Shopper Study from Zebra Technologies Corp. The survey, which analyzes shopper satisfaction and retail technology trends, showed that “44 percent of surveyed shoppers are still not […]

Experts stress need for indigenous tools to bolster India’s cyber security

Indigenous tools coupled with human capacity with relevant capabilities will help fortify India’s cyber security, a joint report by business consulting firm PricewaterhouseCoopers (PwC) in collaboration with industry chamber Assocham said on Wednesday. According to the report titled “Securing the Nations Cyberspace,” businesses should not limit their efforts towards cyber […]

The Difference Between Marketing and Advertising and Why You Need Both in Your Life

On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more products or services. However, there’s a huge difference, and being able to differentiate between the two will help you create a more complete, “whole” approach to achieving your business […]