Mark Ritson: Only crap marketers mistake stereotypes for segments

Mark Ritson: Only crap marketers mistake stereotypes for segments The ASA’s research into harmful gender stereotypes is spot-on, but why do marketers believe lumping millennials together as one makes any more sense? By Mark Ritson 26 Jul 2017 10:36 am There has always been a very uncomfortable proximity between segments and stereotypes. The […]

Why Arvind Kejriwal must realise that Latur isn’t the only place desperately in need of water

The water train to Latur has captured everyone’s attention. As a train carrying 5 lakh litres of water trundled into Latur station on Tuesday morning, news cameras were there to record the moment. After long weeks of seeing Marathwada’s drought crisis go from bad to worse, here was some relief […]