Apple Scientists Disclose Self-Driving Car Research

Research by Apple computer scientists on how self-driving cars can better spot cyclists and pedestrians while using fewer sensors has been posted online, in what appears to be the company’s first publicly disclosed paper on autonomous vehicles. The paper by Yin Zhou and Oncel Tuzel, submitted on Nov. 17 to independent online journal arXiv, is […]

Business Need Funding? The Small Business Innovation Research Tour Might Be for You

Getting a business off the ground takes gumption, smarts and, unfortunately, some money. Getting loans and seeking out investors are perfectly viable options, but you’ll also be psyched to know that the government is offering seed funding you can grab, too. The Small Business Administration (SBA) announced plans this week […]

Pepsi’s ad failure shows the importance of diversity and market research

At last year’s Cannes Lions Festival, PepsiCo’s president Brad Jakeman energetically talked up its decision to form Creators League Studio, a new in-house content creation arm. Laying down the gauntlet to ad agencies, he barked: “Instead of five pieces of content a year, a brand like Pepsi needs about 5,000 […]