Survey Shows Need for ‘Better Arming’ Store Associates With Technology

Retailers looking to improve the in-store shopping experience might want to consider making more investments in technologies for their sales associates, according to the 10th annual Global Shopper Study from Zebra Technologies Corp. The survey, which analyzes shopper satisfaction and retail technology trends, showed that “44 percent of surveyed shoppers are still not […]

Pepsi’s ad failure shows the importance of diversity and market research

At last year’s Cannes Lions Festival, PepsiCo’s president Brad Jakeman energetically talked up its decision to form Creators League Studio, a new in-house content creation arm. Laying down the gauntlet to ad agencies, he barked: “Instead of five pieces of content a year, a brand like Pepsi needs about 5,000 […]

Santander U.S. Mortgage Data Shows Racial, Economic Discrimination: Group

The logo of Santander bank is seen on the wall of a branch in Monterrey, Mexico November 24, 2016. REUTERS/Daniel Becerril REUTERS By Lisa Lambert WASHINGTON (Reuters) – Outlets of Santander Bank, already under fire for lending practices, denied mortgages to women, minorities and low-income borrowers in the U.S. Northeast […]

TECH’S APPEAL CES 2017 Unveiled shows off gadgets designed to help YOU become even more beautiful

ALAMY 7 This strange looking gadget is called the iGrow and is designed to help you beat baldness The past few shows have featured all manner of gadgets designed to make you healthier. But this year, it seems the world’s most innovative firms have decided to appeal to our vanity. […]

Wow! Self-Making Bed Shows an Example of a Real-World Market Need

If necessity is the mother of invention, Kickstarter is its playpen. SMARTDUVET: the self-making bed, is a campaign that launched on Kickstarter and has already surpassed its $30,000 (Canadian) goal by almost $11,000 as of this posting. A Real-World Market Need Example If there is one thing Kickstarter has highlighted […]

Plastic Bottle Cutter Shows Innovative Products Can Be Low Tech

In a world filled with 3D printers that can make pizza on command and smart-watches that can monitor daily health, it seems that low-tech gadgets can still be game-changing and innovative. Take the Plastic Bottle Cutter.  The product first appeared on Kickstarter on February 23, 2016. With no moving parts and a simple design, […]

Plastic Bottle Cutter Shows Innovative Products Can Be Low Tech

In a world filled with 3D printers that can make pizza on command and smart-watches that can monitor daily health, it seems that low-tech gadgets can still be game-changing and innovative. Take the Plastic Bottle Cutter.  The product first appeared on Kickstarter on February 23, 2016. With no moving parts and a simple design, […]

One Small Business Shows The Advantages of Offering Facility Tours

Allagash Brewing Company is a small craft brewery in Portland, Maine, employing around 65 people.   Faced with the challenge of marketing what is essentially a manufacturing business, the company started holding facility tours. The facility tours took off and became a hit.  In the summer months brewery tours are […]