How to build a better marketing strategy using new technologies available today

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances — both to deliver instant gratification […]

LeEco Confirms Layoffs in India and Other Regions; Talks About Revamped Strategy

siness strategy for the coming year, based on the “overall volatility and uncertainty that is forecast for the global economy.” Recently, the company admitted expanding too fast too soon, and has since been scrutinising plans. This overhaul will imply several changes across the markets in which it operates, including India, […]

The Samajwadi Party’s first list for Uttar Pradesh hints at its strategy for 2017

The Uttar Pradesh Assembly elections are over a year away but that hasn’t stopped political parties from starting to look for their candidates – keeping caste and class factors in mind – and arranging for funds for what will be a long-drawn out and expensive campaign. The ruling Samajwadi Party […]