Having trouble remembering things correctly? Start sleeping on time

A team of researchers has shed new light on sleep’s vital role in boosting our memory. Sleep, they show, helps us to use our memory in the most flexible and adaptable manner possible by strengthening new and old versions of the same memory to similar extents. Previous research suggested that sleep-deprivation […]

Forgetting things but unaware of it? You may be at risk of developing Alzheimer’s disease

Canadian researchers have found that although memory loss is an early symptom of Alzheimer’s disease, it is those who are unaware of the problem that are more likely to go on to develop the condition. Carried out by researchers at Ontario’s Centre for Addiction and Mental Health (CAMH), the new […]

20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing

Surefire Social is rebranding and becoming Surefire Local, a marketing technology platform with a strong focus on hyperlocal marketing. In addition, the company has acquired Atlanta-based Promio to strengthen its offering. The company isn’t totally changing its direction though. Surefire Social already provided a number of different marketing services that […]