Exploring the Latest Trends at Ricoh’s Marketing Innovator Symposium

Ricoh’s Marketing Innovator Symposium was held in the breathtaking Boulder, Colo. | Credit: Toni McQuilken (Click on image to enlarge) Following the success of the annual Publishing Executive Symposium, this year Ricoh decided to host the first annual Marketing Innovator Symposium, with a focus on bringing together printers, marketers and brands to […]

Small Business Trends And The Entrepreneur’s Search For Simple Software

Shutterstock I’m fortunate that I attend many conferences these days as a keynote speaker, but occasionally, it’s nice to not be a speaker and just absorb. Recently, I had the chance to attend the ICON conference in Phoenix, walk around and connect with others, and talk to entrepreneurs about their […]

IT Company’s Cloud-ready Transition Tied to Client Needs, Technology Trends

James Farhat, CEO of Applications Consulting Training Solutions, an ISV and technology solution provider based in Jacksonville, Fla., spoke with Small Business Trends regarding his experience in becoming a cloud-ready IT company and in transitioning his clientele to the cloud. Farhat said that his company’s transition has evolved alongside the […]

Technology trends that will transform content marketing in 2017

Content marketing is rapidly evolving. Producing generic content and throwing it out there hoping for a miracle is no longer a marketing strategy for any business that hopes to stay competitive. Spun content on web pages, auto-generated videos, and other poor content marketing strategies will often have a negative impact […]