Are you marketing to millennials in Asia? If so, you may have noticed some cultural differences between the East and the West. For example, familial relationships in Asia affect an individual’s buying decisions far more than peer pressure does. This and other quirks can be puzzling for businesses entering emerging Asian markets.
As someone who has lived in Asia for over a decade and advised some of the largest brands on content marketing, I’ve made some observations that can help your business woo millennials.
I’ve also picked the brains of content marketers including Brian Sutter, Director of Marketing at Wasp Barcode Technologies and Patricia Mulles, former Regional Content & Services Marketing at Samsung Electronics Asia.
Here’s our 2017 content marketing guide for wooing Asian millennials.