Loknath Das February 21, 2020 0 comments

Amid protests, AP to carry out NPR excercise

Amravati: Even as protests have been going on across the country against the National Population Register (NPR), National Register of Citizens (NRC) and the Centre’s controversial Citizenship Amendment Act (CAA), Andhra Pradesh government has decided to carry out National Population Register (NPR) updation exercise between April and September this year. The
Loknath Das February 19, 2020 0 comments

A Four-Part Agenda For A Well-Rounded Marketing Team Meeting

As chief marketing officer, I’ve been running marketing team meetings for many years, and I’ve watched the structure of these meetings evolve as my team grew, members came up with great ideas and we found what contributes to an effective and time-efficient meeting. I doubt there’s a one-size-fits-all meeting structure
Loknath Das February 18, 2020 0 comments

7 Ways to Make Digital Marketing Work For Your Business

The marketing world we know today has a significant history. It started ages ago as an as simple method for sellers to set themselves apart in a crowded marketplace, and the rest is history. Despite the years that have passed, the goal of all marketing teams and agencies remains the
Loknath Das February 17, 2020 0 comments

Thinking of marketing with AI? Here are some strategies to consider

BUSINESSES need to grow, and in the digital age, it is important that growth happens quickly to drive impeccable sales results. Chief marketing officers (CMOs) have since resorted to digital tools and solutions to help them market businesses efficiently and effectively. Digital marketing has since become such a competitive space.
Loknath Das February 16, 2020 0 comments

From AAP’s education master to Kejriwal’s second-in-command–Manish Sisodia dons multiple hats

Manish Sisodia, who holds the number two position in the Delhi government as well as its purse strings, took oath as a minister in the new Arvind Kejriwal-led cabinet for the third time. Sisodia (48) is known to be Kejriwal’s close confidant and has come a long way to emerge as a
Loknath Das February 12, 2020 0 comments

3 Digital Marketing Trends You Can’t Ignore In 2020

The digital marketing landscape is constantly changing as it evolves with new technology. As such, new trends, techniques and tools are introduced now and again, allowing businesses to better cater to the needs of consumers online and offline. I strongly believe that the following three trends are bound to gain
Loknath Das February 11, 2020 0 comments

What “Parasite” Tells Us About Higher Education And Inequality

Bong Joon-ho holds the Oscars for best original screenplay, best international feature film, best … RICHARD SHOTWELL/INVISION/AP This year’s Academy Award for Best Picture went to Parasite, a South Korean film that touched on themes of inequality and class conflict. One character forges a credential “proving” his enrollment in a university
Loknath Das February 10, 2020 0 comments

‘Quality education need of the hour’

Hyderabad: India has made rapid strides in higher education but the quality of education is still an area of concern, said, Professor Anil D Sahasrabudhe, chairman, All India Council for Technical Education (AICTE). He was delivering the Tenth Foundation Day Lecture at ICFAI Foundation for Higher Education (IFHE) campus in Hyderabad
Loknath Das February 8, 2020 0 comments

The Roaring Decade of SMBs: Why Small Business is Tech’s Next Big Opportunity

There has been something of a de facto rule software companies have adhered to over the past few decades: focus on selling to large businesses. This dogma has existed for several reasons. First, acquiring customers is expensive and the traditional marketing channels used for customer acquisition like Google Adwords and
Small Business
Loknath Das February 7, 2020 0 comments

Three data challenges Indian marketers face today

In India, digital advertising is growing at a torrid pace, fueled by the availability of affordable smartphones and data sets. In fact, digital is the fastest growing media platform in India. But marketers already have more information about customers than they can use. To benefit from new consumer insights, marketers must address
Loknath Das February 5, 2020 0 comments

Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss

“The year of automation is here!” “Don’t let your team manually do what should be automated.” “The one who still manages bids manually in Google Ads is wasting her time.” These and other like-minded sentiments are being uttered by PPCers who just a couple of short years ago were (rightfully)
Loknath Das February 4, 2020 0 comments

Promises and pitfalls of voice technology in marketing

In the world of advertising, the competition for consumer attention is fierce – especially now when all methods of attracting attention have already been tried and all creative solutions have been invented. That’s when technologies come into play, there are new platforms for user interaction (smartphones with push notifications, applications,