Last year, in a survey of more than 600 travel marketers, digital marketing company Sojern found that personalization and social media were primary areas of focus for advertisers in 2019. For the second edition of the report – The Future of Travel Advertising: 2020 State of the Industry Report – Sojern nearly doubled the sample
The Indian economy is in an undeniable slowdown. GDP growth rate has been slowing down for six quarters in a row. For an average marketer, the slowdown looks a tad confusing. In the past, slowdown was associated with high inflation, falling Sensex and currency depreciation. Nothing of that sort has
Just seven days after Dr. Martin Luther King, Jr. was assassinated in April 1968, President Lyndon Johnson signed Title VIII ̶— commonly referred to as the Fair Housing Act —̶ of the Civil Rights Act of 1968 into law. President Johnson considered the law as an homage to the great civil rights leader.
With the rise of digital and Google travel search, the hotel customer’s journey has grown increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities, and pricing. They are now also expected to compete for guests in new channels and digital communities that emerge every day. Research
Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver. Here’s a look at what tops the list for marketing experts 2019—and what we think
The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing practices and technologies continue to sprout up. More than ever, it’s crucial that marketers expand their competencies and learn new skills. Otherwise, they risk getting left behind. It’s unrealistic to be proficient at everything, but picking up
Dana Goldstein of New York Times has an interesting article describing how state governments in both liberal California and conservative Texas work to skew school textbooks in favor of their preferred ideologies. Despite their differences, both seek to indoctrinate students rather than present facts in any sort of evenhanded way: The textbooks cover the
A new year typically brings new resolutions. While making resolutions is easy, sticking with them is not. Exercise-related resolutions consistently make the top-10 list, but up to 80 per cent of resolutions to be healthier — including promises to exercise more — are tossed aside by February. You know physical
In a good news to middle-aged people, researchers have found that maintaining five healthy habits may increase years lived free of type 2 diabetes, cardiovascular disease and cancer. According to the study, published in the journal The BMJ, a healthy diet, regular exercise, healthy body weight, moderate drinking, and no
Let’s face it: Predicting anything is difficult — usually impossible. While mortgage trends are no exception to this reality, evidence-based predictions do serve a useful purpose. They can help guide us on how to act — or not act — to maximize economic and regulatory conditions in a responsible way.
When you’re in the mood for a full-body, fast-paced workout, you probably head online for high-intensity interval training (HIIT) workout videos. But when your WiFi’s on the fritz and non-stop buffering is ruining your sweat sesh, you’re not totally S.O.L. These 13 HIIT exercises are a gift from Amanda Butler, a New
Digital marketing is an essential component of any business in the 21st-century. More and more people are spending money online, and being able to make your products and services stand out in a supersaturated online marketplace can make a significant impact on your bottom line. That’s why companies invest heavily