There are so many things that go into building a successful business. Each business can arrange those building blocks differently. But there are some essential elements that should go into every business plan. Here, members of the small business community share some essential building blocks for successful businesses.
Understand the Importance of Logos for Business Success
Your company’s logo is one of the first things potential customers will notice about your brand. It’s something that should represent your offerings and tie all of your different platforms together. In this article from Solopreneurs, Sam Davtyan discusses the importance of a good business logo.
Grab Social Media Attention Without Looking Foolish
Getting people’s attention is essential to any successful social campaign. But you want to make sure that it’s the right kind of attention, so that it can actually benefit your business. April Heavens-Woodcock shares some tips for grabbing attention on social media without looking foolish in this article from Agora Pulse.
Create an Experience for Your Brand
Some businesses get so caught up in trying to create a brand that they forget to create an experience for customers. But in this video and accompanying article, Brian Solis discusses how the two are really connected. And BizSugar members discuss the post further here.
Get a Blog for Your Ecommerce Website
Blogging has been around for years. But some business owners still may not realize the benefits. Even ecommerce businesses can benefit from having a blog. This Exit Bee article by Vanhishikha Bhargava includes some of the reasons why your ecommerce website needs a blog.
Write Epic Content
Once you have a blog, or any other content sharing platform, you need to fill it with really epic content so that potential customers will keep reading and even get it to go viral. In this article, Neil Patel shares the ultimate guide to writing epic content that will do just that.
Get Your Business Off the Road to Nowhere
At some point while running a business, you’re likely to experience that burned out or uninspired feeling. But if your business starts to experience some of the signs outlined in this 3Bug Media article by Gary Souldis, you might be on the road to nowhere. You can also see more discussion about the post over on BizSugar.
Don’t Forget About Offline Marketing
Online marketing gets a lot of attention. But there are still some offline marketing efforts that can be worthwhile for businesses. In this SMB CEO article, Ivan Widjaya discusses some of the offline marketing methods that can still be beneficial for businesses.
Master the Art of Engagement
Being engaging is important in every part of your business, whether it’s communicating through email marketing, social media, blogs, videos or other formats. Here in Target Marketing, Jessica Noonan discusses the importance of being engaging when it comes to email campaigns.
Don’t Compare Your Business to Others
With so many small businesses out there, it can be easy to fall into the comparison trap. But your business is different. So you shouldn’t waste all of your time worrying about measuring up to others, as Kimberly Crossland points out in this article in the Savvy Copywriter. The BizSugar community also shares input on the article here.
Keep Using Google Plus
Using the right social platforms can be a big part of your online marketing success. Although some people think that Google Plus is heading toward its last days, there are still plenty of benefits of using it. In this article from Bigshot, Karen Eisenbraun discusses some of the benefits of using Google Plus for business.
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