Digital marketing is an essential component of any business in the 21st-century. More and more people are spending money online, and being able to make your products and services stand out in a supersaturated online marketplace can make a significant impact on your bottom line. That’s why companies invest heavily […]
With Artificial Intelligence, marketers can effectively utilize historical data to enhance their strategies for holiday sales by unearthing valuable insights With the end of the year soon approaching and most festivals and holidays behind us, it’s time for marketers to shift their focus towards securing a spot for their brand. […]
Artificial intelligence, or AI, is here to stay, and it’s everywhere. Consider the fact that only 33% of consumers think they’re using AI-powered technology, but, in reality, 77% are. Or, consider that this growing technology is expected to add $16 trillion to the global economy by 2030. That’s more than the current output […]
Your brand story is the thread that ties you to your audience. Like any captivating tale, it strikes a chord with readers when they hear echoes of themselves in the adventure. At least, that’s what your brand story should be. Unfortunately for many companies, the reality is far from this fairy tale. […]
Time and time again, when talking to our clients about expanding their digital marketing activity, we get responses like these: “Oh, I’m not on Twitter.” “We’ve never sold any products via Facebook, you know.” “Who actually uses LinkedIn these days?” So often digital marketing conversations end up being centered around […]
Unless you’ve been living under a rock this past year, it would have been impossible to miss the meteoric ascent of podcasts. In April, Edison Research declared that podcasts had finally arrived: More than half the country had listened to one, and some 62 million Americans listened to one each week. […]
A reader wants to know if putting money into an Isa or existing pension is smarter than it going on the mortgage. Photograph: Joe Giddens/PA Q I am 50 years old and have just inherited £35,000. This is likely to be the last money I inherit, so I want to be […]
Una: Union Minister of State for Finance and Corporate Affairs Anurag Thakur today stressed the need to make changes in the school curriculum so as to link education with employment. He was speaking at the annual function of Mount Carmel School here. He said skill development should begin from Class […]
Compelling visuals are critical to grabbing the attention of buyers when marketing a home, and now, more sellers and brokers are taking a step beyond still photography and using video to promote homes for sale, especially at the high end. This might entail a simple video tour of the interiors […]
Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it misfires, it could cause irreparable damage to a company’s reputation. Social media outrage has made the marketing […]
