13 Examples Of Effective Emotional Marketing (And What Your Business Can Learn From Them)

Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it misfires, it could cause irreparable damage to a company’s reputation. Social media outrage has made the marketing […]

Small business confidence rebounds on optimism about US-China trade deal

Resurgent optimism about the future of U.S. trade policy, along with a surprise spike in optimism about technological changes, helped lift confidence among small business owners, according to the fourth-quarter 2019 CNBC/SurveyMonkey Small Business Survey. The CNBC/SurveyMonkey Small Business Confidence Index rose from 57 in the third quarter to 59 in the fourth […]

Multi-channel is the future of marketing: Amisha Jain, CEO, Zivame

Zivame facilitates women to shop uninhibitedly for intimate wear by making lingerie shopping personalised and convenient. Zivame has 35+ retail stores and a presence in 800+ partner stores across India. As the CEO of Zivame, Amisha Jain has always been passionate about building innovation-led consumer-centric brands. She is a firm believer […]

Here’s The Detailed Manual To Ab Rollout Exercise And Its Different Variations

Abdominal workouts seem to be a never ending topic. And one of the oft discussed exercises is ab rollout. This exercise involves a small wheel or a mobile piece of training equipment to help build rock-hard abs. It is also a progression tool for all stages of your strength journey to reach […]