The importance of branding and marketing a product

Har Mausam Mae Tafree! MePS Packaging recently launched disposable straws and paper cups under the brand name ‘TAFREE’. This launch brings home the importance of how branding is essential because branding can mitigate a crisis for the business. It is a classic case of marketing renovation after the market suddenly bottomed out on […]

Refugees fleeing Syria to UK: ‘I’ve got a mortgage, a house, a car – we’re not trouble’

More than 17,000 refugees who fled the Syrian war have settled in Britain over the past five years. Of those, many have had to “work hard” in overcoming cultural changes as they try to forge a new life for themselves. Another 3,000 refugees are expected to arrive by the end […]

This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’

In the sixth episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Bonin Bough, marketing guru and founder and CEO of Bonin Ventures, from the Open Mic beach at Cannes Lions International Festival of Creativity in France.  Bonin Bough was one of the youngest […]