11 Advantages Small Businesses Have Over Large Corporations (And How To Use Them)

Small business owners can sometimes find it impossible to compete against massive corporations. Big businesses can typically leverage millions in advertising budgets and can outsupply and outpace small businesses at every turn. However, small businesses shouldn’t be so quick to throw in the towel. Some experiences that less expansive, more […]

SecurCapital Announces Acquisition of Fintech & Small Business Lender Breakout Capital Finance

SecurCapital Corp, an expanding supply chain and financial services provider, announced last week it has acquired Breakout Capital Finance, a fintech company and nationwide small business lender.  Founded in 2015, Breakout Capital claims it is a small business lender that provides simple, straightforward working capital solutions to small businesses. “Breakout Capital is one […]

Flipkart hires Unilever’s Vikas Gupta to head marketing

NEW DELHI: Walmart-owned e-commerce company Flipkart has roped in consumer goods giant Unilever’s general manager Vikas Gupta as the head of its marketingfunction. Flipkart, which competes fiercely with rival Amazon and dominates online retail sales along with Amazon, was acquired by the world’s biggest retailer Walmart Inc for more than $16 billion in May last year, valuing […]

Time for reinvention: Why HR is the new Marketing

Earlier this year, I chanced upon an interesting study by Gartner, listing the potential risks marketers could be facing in the near future. Changing consumer behaviours, organizational shifts and disruptive automation were highlighted as factors that could impact whole organizations. Beyond such studies, the more oft quoted phrase is “customer […]

How regional language technology became flavour of the season

A handful of companies are steadily, yet silently charting a course towards regional language technology solutions for ‘Bharat’ – intending to solve the basic problems of the next billion Indian users through simple, but meaningful offerings — as they try to make the internet an indispensable part of the hinterland. […]