Budget 2019: Rs 93,847.64 allocated for education sector

The government has provided additional equity of Rs 2,100 crore to HEFA to enable it to mobilise the required funds for building high-quality infrastructure in higher education institutes. Rs 93,847.64 allocated for education sector  |  Photo Credit: Getty Images New Delhi: The Centre Friday earmarked Rs 93,847.64 crore for the education sector […]

Digital marketing professionals, hopefuls prefer to work in Delhi, Bengaluru, and Mumbai, reveals study

Tier I cities including Delhi, Bengaluru and Mumbai (in that order) are the most preferred job locations for digital marketing students and professionals in India, revealed a survey conducted by PixelTrack, a digital marketing company. Hyderabad and Pune followed the top three in the survey results, reflecting the fact that the digital […]

Marketing To Gods: Paradoxes For Making A Next-Level Move — Part 2

Introduction Today’s modern, empowered connected consumer is a paradoxical phenomenon that until now has not been adequately understood within the marketing world. The paradoxes that make up the connected consumer contain actionable insights and practical tools that represent a next-level approach to hacking the hidden gaps of connected consumers’ purchase journeys. Though […]

From Colin Kaepernick to IHOP’s name change: Marketing hits and misses in 2018

2018’s mistakes result in 2019’s resolutions. Numerous advertisers and brands misstepped in 2018 when it came to getting their message across to a population they were looking to entice. You may have your own opinion of ads or campaigns that stepped over the boundary of taste and capitalism, but here […]