OLYMPIC EDUCATION: INSPIRING GENERATIONS THROUGH SPORT

ON INTERNATIONAL DAY OF EDUCATION, THE IOC IS CELEBRATING THE EDUCATIONAL LEGACY OF OLYMPIC GAMES AROUND THE WORLD. Today’s Olympic links between sport and education go back even further than the International Olympic Committee (IOC) itself. Baron Pierre de Coubertin, a French intellectual and founder of the IOC, was fascinated […]

What’s shaping travel marketing in 2020? Social media, connected TV and an always-on approach

Last year, in a survey of more than 600 travel marketers, digital marketing company Sojern found that personalization and social media were primary areas of focus for advertisers in 2019. For the second edition of the report – The Future of Travel Advertising: 2020 State of the Industry Report – Sojern nearly doubled the sample […]

Marketing in a slowdown

The Indian economy is in an undeniable slowdown. GDP growth rate has been slowing down for six quarters in a row. For an average marketer, the slowdown looks a tad confusing. In the past, slowdown was associated with high inflation, falling Sensex and currency depreciation. Nothing of that sort has […]

How unfair mortgage and housing practices affect you and your neighborhood — and what can be done about it

Just seven days after Dr. Martin Luther King, Jr. was assassinated in April 1968, President Lyndon Johnson signed Title VIII ̶— commonly referred to as the Fair Housing Act —̶ of the Civil Rights Act of 1968 into law. President Johnson considered the law as an homage to the great civil rights leader. […]

5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020

With the rise of digital and Google travel search, the hotel customer’s journey has grown increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities, and pricing. They are now also expected to compete for guests in new channels and digital communities that emerge every day. Research […]

5 Must-Adopt Marketing Skills

The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing practices and technologies continue to sprout up. More than ever, it’s crucial that marketers expand their competencies and learn new skills. Otherwise, they risk getting left behind. It’s unrealistic to be proficient at everything, but picking up […]

Hate exercise?

A new year typically brings new resolutions. While making resolutions is easy, sticking with them is not. Exercise-related resolutions consistently make the top-10 list, but up to 80 per cent of resolutions to be healthier — including promises to exercise more — are tossed aside by February. You know physical […]