Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss

“The year of automation is here!” “Don’t let your team manually do what should be automated.” “The one who still manages bids manually in Google Ads is wasting her time.” These and other like-minded sentiments are being uttered by PPCers who just a couple of short years ago were (rightfully) […]

Promises and pitfalls of voice technology in marketing

In the world of advertising, the competition for consumer attention is fierce – especially now when all methods of attracting attention have already been tried and all creative solutions have been invented. That’s when technologies come into play, there are new platforms for user interaction (smartphones with push notifications, applications, […]

Budget 2020: Education gets front seat in Sitharaman’s aspiring India

In the Union Budget 2020, Finance Minister Nirmala Sitharaman has suggested a new education policy, besides several measures that will bring in a paradigm shift in the educational systems and creation of employment in India and abroad. “By 2030, India is set to have the largest working-age population in the world. Not only do […]

First Kondo, now cosy: but do you have to buy into lifestyle trends?

Minimalism is dead. The lifestyle trend that dominated the 2010s expired late last year, when Marie Kondo launched an online store selling upmarket housewares, thereby destroying the pretence that decluttering was about buying less stuff, as opposed to making space for new stuff. Kyle Chayka’s new book, The Longing For Less: Living With […]

UP Block Education Officer orders government school teachers to ‘prepare’ brides for mass wedding

Government school teachers in Uttar Pradesh Minister Satish Dwiwedi’s constituency were asked to prepare the brides for a mass wedding organised on Tuesday. Often teachers working in government-run schools are assigned duties other than teaching children. However, this time it has turned rather bizarre as some of these women who […]

OLYMPIC EDUCATION: INSPIRING GENERATIONS THROUGH SPORT

ON INTERNATIONAL DAY OF EDUCATION, THE IOC IS CELEBRATING THE EDUCATIONAL LEGACY OF OLYMPIC GAMES AROUND THE WORLD. Today’s Olympic links between sport and education go back even further than the International Olympic Committee (IOC) itself. Baron Pierre de Coubertin, a French intellectual and founder of the IOC, was fascinated […]

What’s shaping travel marketing in 2020? Social media, connected TV and an always-on approach

Last year, in a survey of more than 600 travel marketers, digital marketing company Sojern found that personalization and social media were primary areas of focus for advertisers in 2019. For the second edition of the report – The Future of Travel Advertising: 2020 State of the Industry Report – Sojern nearly doubled the sample […]

Marketing in a slowdown

The Indian economy is in an undeniable slowdown. GDP growth rate has been slowing down for six quarters in a row. For an average marketer, the slowdown looks a tad confusing. In the past, slowdown was associated with high inflation, falling Sensex and currency depreciation. Nothing of that sort has […]

How unfair mortgage and housing practices affect you and your neighborhood — and what can be done about it

Just seven days after Dr. Martin Luther King, Jr. was assassinated in April 1968, President Lyndon Johnson signed Title VIII ̶— commonly referred to as the Fair Housing Act —̶ of the Civil Rights Act of 1968 into law. President Johnson considered the law as an homage to the great civil rights leader. […]