Amid protests, AP to carry out NPR excercise

Amravati: Even as protests have been going on across the country against the National Population Register (NPR), National Register of Citizens (NRC) and the Centre’s controversial Citizenship Amendment Act (CAA), Andhra Pradesh government has decided to carry out National Population Register (NPR) updation exercise between April and September this year. The […]

A Four-Part Agenda For A Well-Rounded Marketing Team Meeting

As chief marketing officer, I’ve been running marketing team meetings for many years, and I’ve watched the structure of these meetings evolve as my team grew, members came up with great ideas and we found what contributes to an effective and time-efficient meeting. I doubt there’s a one-size-fits-all meeting structure […]

Thinking of marketing with AI? Here are some strategies to consider

BUSINESSES need to grow, and in the digital age, it is important that growth happens quickly to drive impeccable sales results. Chief marketing officers (CMOs) have since resorted to digital tools and solutions to help them market businesses efficiently and effectively. Digital marketing has since become such a competitive space. […]

From AAP’s education master to Kejriwal’s second-in-command–Manish Sisodia dons multiple hats

Manish Sisodia, who holds the number two position in the Delhi government as well as its purse strings, took oath as a minister in the new Arvind Kejriwal-led cabinet for the third time. Sisodia (48) is known to be Kejriwal’s close confidant and has come a long way to emerge as a […]

What “Parasite” Tells Us About Higher Education And Inequality

Bong Joon-ho holds the Oscars for best original screenplay, best international feature film, best … [+] RICHARD SHOTWELL/INVISION/AP This year’s Academy Award for Best Picture went to Parasite, a South Korean film that touched on themes of inequality and class conflict. One character forges a credential “proving” his enrollment in a university […]

The Roaring Decade of SMBs: Why Small Business is Tech’s Next Big Opportunity

There has been something of a de facto rule software companies have adhered to over the past few decades: focus on selling to large businesses. This dogma has existed for several reasons. First, acquiring customers is expensive and the traditional marketing channels used for customer acquisition like Google Adwords and […]