Digital marketing professionals, hopefuls prefer to work in Delhi, Bengaluru, and Mumbai, reveals study

Tier I cities including Delhi, Bengaluru and Mumbai (in that order) are the most preferred job locations for digital marketing students and professionals in India, revealed a survey conducted by PixelTrack, a digital marketing company. Hyderabad and Pune followed the top three in the survey results, reflecting the fact that the digital […]

Marketing To Gods: Paradoxes For Making A Next-Level Move — Part 2

Introduction Today’s modern, empowered connected consumer is a paradoxical phenomenon that until now has not been adequately understood within the marketing world. The paradoxes that make up the connected consumer contain actionable insights and practical tools that represent a next-level approach to hacking the hidden gaps of connected consumers’ purchase journeys. Though […]

From Colin Kaepernick to IHOP’s name change: Marketing hits and misses in 2018

2018’s mistakes result in 2019’s resolutions. Numerous advertisers and brands misstepped in 2018 when it came to getting their message across to a population they were looking to entice. You may have your own opinion of ads or campaigns that stepped over the boundary of taste and capitalism, but here […]

Is exercising while pregnant good for babies? ECU researchers investigate

A researcher at East Carolina University’s School of Dental Medicine recently was awarded a grant from the American Heart Association (AHA) to continue her groundbreaking study of the effects that exercising while pregnant has on babies. The funding through the AHA’s Innovative Project Award will provide Dr. Linda May, an […]