How AI Will Alter the Digital Marketing Landscape

Artificial intelligence will bring quite a few changes to the digital marketing sphere. Getty Images Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and marketing, while […]

Learn How This Entrepreneur Is Aiming To Build The World’s Marketplace For Marketers

Diane Young is banging The Drum for entrepreneurship Marketing and advertising may be one of few spheres where women make up 50 per cent of the workforce, but that’s not to suggest Diane Young’s rise to co-founder of The Drumwas run-of-the-mill. Young is now managing director of the publishing outlet, which […]

What Marketers Should Know About Personality-Based Marketing

GUNTHER KLEINERT / EYEEM/GETTY IMAGES Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the […]

Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds […]

Four Ways Computer Vision Can Elevate Your Marketing

Shutterstock Alexa, Google Assistant and other natural language processing (NLP) technology might be getting all the AI attention lately, but computer vision, its visual counterpart, is gaining quickly. Case in point: The number of overall cameras (in-device and standalone) is expected to rise by 220% in the next five years, according to LDV […]

Exploring the Latest Trends at Ricoh’s Marketing Innovator Symposium

Ricoh’s Marketing Innovator Symposium was held in the breathtaking Boulder, Colo. | Credit: Toni McQuilken (Click on image to enlarge) Following the success of the annual Publishing Executive Symposium, this year Ricoh decided to host the first annual Marketing Innovator Symposium, with a focus on bringing together printers, marketers and brands to […]

How you can use efficiency control to better achieve marketing objectives

Consumer insight and analysis of various elements of the marketing mix will let the marketing controller optimise the resources (people and investment) and deliver impactful innovations. Using the marketing profitability analysis I wrote about the earlier article, the company will find out which products, regions, and markets are earning poor profits. […]