San Diego Architects Reputation Marketing Media Relations Services Launched

SAN DIEGO, CA / ACCESSWIRE / August 21, 2019 / ProMediaAuthority, a digital marketing agency based in San Diego, California, announced an innovative content- and media-based online marketing solution for architects and interior designers in the San Diego area. The first marketing service of its kind, it includes custom news articles, […]

Flipkart hires Unilever’s Vikas Gupta to head marketing

NEW DELHI: Walmart-owned e-commerce company Flipkart has roped in consumer goods giant Unilever’s general manager Vikas Gupta as the head of its marketingfunction. Flipkart, which competes fiercely with rival Amazon and dominates online retail sales along with Amazon, was acquired by the world’s biggest retailer Walmart Inc for more than $16 billion in May last year, valuing […]

Time for reinvention: Why HR is the new Marketing

Earlier this year, I chanced upon an interesting study by Gartner, listing the potential risks marketers could be facing in the near future. Changing consumer behaviours, organizational shifts and disruptive automation were highlighted as factors that could impact whole organizations. Beyond such studies, the more oft quoted phrase is “customer […]

Marketing For Organic Growth

When consultants with McKinsey help clients better understand the underpinnings of growth, they often isolate organic growth from inorganic growth. McKinsey defines organic growth as “…revenue growth from products and services in existing lines of business. It is distinguished from inorganic growth, which comes from M&A activity.” McKinsey identifies three […]

10 Steps To Improve Your Business’ Mobile Marketing Strategy

Consumers increasingly access business websites and e-commerce sites via smartphones, tablets and other mobile devices rather than desktop computers. According to Statista, in 2018, 52.2% of worldwide website traffic was via mobile phones—a rate that rose nearly 2% in a single year. Mobile devices allow consumers to access information, products and […]