10 Steps To Improve Your Business’ Mobile Marketing Strategy

Consumers increasingly access business websites and e-commerce sites via smartphones, tablets and other mobile devices rather than desktop computers. According to Statista, in 2018, 52.2% of worldwide website traffic was via mobile phones—a rate that rose nearly 2% in a single year. Mobile devices allow consumers to access information, products and […]

Bira 91 appoints Deepak Sinha as Vice President – Marketing, India & Global

Bira 91, one of the fastest growing beer brands, has announced the appointment of Deepak Sinha as the Vice President – Marketing, strengthening its executive leadership team. Sinha brings depth and breadth of related experience to this role, having worked in the marketing domain for more than 14 years across companies […]

Why Marketing Promotions Are Losing Steam

Promotions have traditionally been a default move for marketers under pressure to deliver immediate revenue. The challenge is executing a promotion without corrupting and cannibalizing media campaigns that build the brand and create enduring value. An ROI Genome Report released by Analytic Partners reveals that the ROI delivered by marketing promotions is […]

Why Purpose-Driven Marketing Needs A Data-Backed Approach

Today, brand purpose has become so ubiquitous that complacent companies are falling behind their purpose-driven competitors from a consumer standpoint. In parallel with the shifting demands of the public, investors and other stakeholders — who expect brands to stand for a cause that’s bigger than their products or offerings — […]

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix. Paid social top channel, […]