Swift shifts in marketing spend aren’t enough to stem the Amazonian tide

After decades of trying to fill their brands’ proverbial leaky buckets — continually flooding them with new customers won through acquisition dollars instead of plugging the holes with retention spend — marketers are finally turning the tide. According to a recent Gartner survey of CMOs, marketing leaders are now allocating two-thirds […]

Four Ways Computer Vision Can Elevate Your Marketing

Shutterstock Alexa, Google Assistant and other natural language processing (NLP) technology might be getting all the AI attention lately, but computer vision, its visual counterpart, is gaining quickly. Case in point: The number of overall cameras (in-device and standalone) is expected to rise by 220% in the next five years, according to LDV […]

Exploring the Latest Trends at Ricoh’s Marketing Innovator Symposium

Ricoh’s Marketing Innovator Symposium was held in the breathtaking Boulder, Colo. | Credit: Toni McQuilken (Click on image to enlarge) Following the success of the annual Publishing Executive Symposium, this year Ricoh decided to host the first annual Marketing Innovator Symposium, with a focus on bringing together printers, marketers and brands to […]

How you can use efficiency control to better achieve marketing objectives

Consumer insight and analysis of various elements of the marketing mix will let the marketing controller optimise the resources (people and investment) and deliver impactful innovations. Using the marketing profitability analysis I wrote about the earlier article, the company will find out which products, regions, and markets are earning poor profits. […]

How To Approach New AI-Based Marketing Technologies: 6 Questions To Ask

The new Amazon.com Inc. Echo Spot, from left, Echo, Echo Plus, and Fire TV devices sit on display during the company’s product reveal launch event in downtown Seattle, Washington, U.S., on Wednesday, Sept. 27, 2017. Amazon unveiled a smaller, cheaper version of its popular Alexa-powered Echo speaker that the e-commerce […]

Five Reasons Project-Based Marketing Won’t Help Your Company Reach Its Full Potential

Pexels If you’re looking to grow your business you may consider hiring an agency. Whether you need a new website, want to rank higher in Google or need content to guide your users through the sales funnel, you’ll be faced with the question: Do I hire a project-based agency or […]

How to build a better marketing strategy using new technologies available today

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances — both to deliver instant gratification […]

Marketing Function Grows in Importance, Creating High Paying Jobs

In this guest column, Dr Foula Kopanidis (pictured below), the program director of postgraduate marketing programs at RMIT University, says demand for marketers will remain strong but its the ones with the skills on their resumes who’ll take home the fattest pay cheques… Increasing demand for digital marketing skills and the […]