Cause marketing for millennials

From poverty and lack of feminine hygiene products to access to clean water, financial services and education, it’s no secret that our country faces enormous challenges. Government and Non-profit organisations are doing their best to champion those who lack access to the basics in life, but they can’t succeed alone. […]

How AI Will Alter the Digital Marketing Landscape

Artificial intelligence will bring quite a few changes to the digital marketing sphere. Getty Images Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and marketing, while […]

Learn How This Entrepreneur Is Aiming To Build The World’s Marketplace For Marketers

Diane Young is banging The Drum for entrepreneurship Marketing and advertising may be one of few spheres where women make up 50 per cent of the workforce, but that’s not to suggest Diane Young’s rise to co-founder of The Drumwas run-of-the-mill. Young is now managing director of the publishing outlet, which […]

What Marketers Should Know About Personality-Based Marketing

GUNTHER KLEINERT / EYEEM/GETTY IMAGES Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the […]