B2B Digital Marketing: Why Social Media Is Only The Half Of It

Time and time again, when talking to our clients about expanding their digital marketing activity, we get responses like these: “Oh, I’m not on Twitter.” “We’ve never sold any products via Facebook, you know.” “Who actually uses LinkedIn these days?” So often digital marketing conversations end up being centered around […]

13 Examples Of Effective Emotional Marketing (And What Your Business Can Learn From Them)

Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it misfires, it could cause irreparable damage to a company’s reputation. Social media outrage has made the marketing […]

Multi-channel is the future of marketing: Amisha Jain, CEO, Zivame

Zivame facilitates women to shop uninhibitedly for intimate wear by making lingerie shopping personalised and convenient. Zivame has 35+ retail stores and a presence in 800+ partner stores across India. As the CEO of Zivame, Amisha Jain has always been passionate about building innovation-led consumer-centric brands. She is a firm believer […]

Is This the Beginning of the End for Digital Marketing?

Whether it’s Elon Musk making dark predictions about AI, or Hollywood adding another chapter to the Terminator franchise, the idea of a robot takeover is as mainstream as ever. While movies like The Matrix and iRobot have their own unique wrinkles, we know the broad strokes of the story — AI surpasses human intelligence and robots realize […]

3 Marketing Lessons From Kylie Jenner’s ‘Rise And Shine’ Viral Moment

From Miley Cyrus to even her ex-boyfriend Tyga posting memes and content, ‘Rise and Shine’ is being embraced throughout the digital world. Over 2.5 million Instagram posts are using the #RiseAndShine hashtag, and the #RiseAndShineChallenge trended on Twitter and Tik Tok. As the world’s youngest billionaire, here is how Kylie […]