Digital marketing professionals, hopefuls prefer to work in Delhi, Bengaluru, and Mumbai, reveals study

Tier I cities including Delhi, Bengaluru and Mumbai (in that order) are the most preferred job locations for digital marketing students and professionals in India, revealed a survey conducted by PixelTrack, a digital marketing company. Hyderabad and Pune followed the top three in the survey results, reflecting the fact that the digital […]

Marketing To Gods: Paradoxes For Making A Next-Level Move — Part 2

Introduction Today’s modern, empowered connected consumer is a paradoxical phenomenon that until now has not been adequately understood within the marketing world. The paradoxes that make up the connected consumer contain actionable insights and practical tools that represent a next-level approach to hacking the hidden gaps of connected consumers’ purchase journeys. Though […]

From Colin Kaepernick to IHOP’s name change: Marketing hits and misses in 2018

2018’s mistakes result in 2019’s resolutions. Numerous advertisers and brands misstepped in 2018 when it came to getting their message across to a population they were looking to entice. You may have your own opinion of ads or campaigns that stepped over the boundary of taste and capitalism, but here […]

Firstpost elevates Munaf Merchant to National Head, Sales, Firstpost News Cluster

Munaf Merchant Digital news platform Firstpost has announced the elevation of Munaf Merchant to National Head, Sales, Firstpost News Cluster at Network18 Digital. Merchant will be responsible for developing marketing strategies and leading the team towards achieving a high-performance sales environment for Firstpost and Tech2. Having been associated with Firstpost for over five years now, Merchant possesses an experience […]

Apple Resorts to Promo Deals, Trade-Ins to Boost iPhone Sales

Apple is experimenting with iPhone marketing strategies it rarely uses – such as discount promotions via generous device buyback terms – to help goose sales of its flagship product. Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October, about a month […]

Five Marketing And Sales Tips That Can Help Increase Your Business’s Profits

GettyGetty “How do I make more sales and increase business profit?” This is the question that is constantly on every business owner and sales rep’s mind. It can be difficult to come up with strategies to increase sales on your own. Below are five tips that have helped me increase […]