Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding

The high-end luxury world of exclusive jewellery, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top luxury brands, these products may become even less affordable and more exclusive soon. A conversation I had with Michael […]

The importance of branding and marketing a product

Har Mausam Mae Tafree! MePS Packaging recently launched disposable straws and paper cups under the brand name ‘TAFREE’. This launch brings home the importance of how branding is essential because branding can mitigate a crisis for the business. It is a classic case of marketing renovation after the market suddenly bottomed out on […]

This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’

In the sixth episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Bonin Bough, marketing guru and founder and CEO of Bonin Ventures, from the Open Mic beach at Cannes Lions International Festival of Creativity in France.  Bonin Bough was one of the youngest […]

San Diego Architects Reputation Marketing Media Relations Services Launched

SAN DIEGO, CA / ACCESSWIRE / August 21, 2019 / ProMediaAuthority, a digital marketing agency based in San Diego, California, announced an innovative content- and media-based online marketing solution for architects and interior designers in the San Diego area. The first marketing service of its kind, it includes custom news articles, […]

Flipkart hires Unilever’s Vikas Gupta to head marketing

NEW DELHI: Walmart-owned e-commerce company Flipkart has roped in consumer goods giant Unilever’s general manager Vikas Gupta as the head of its marketingfunction. Flipkart, which competes fiercely with rival Amazon and dominates online retail sales along with Amazon, was acquired by the world’s biggest retailer Walmart Inc for more than $16 billion in May last year, valuing […]