5 Must-Adopt Marketing Skills

The marketing industry is continually evolving. Consumer expectations are intensifying, and new marketing practices and technologies continue to sprout up. More than ever, it’s crucial that marketers expand their competencies and learn new skills. Otherwise, they risk getting left behind. It’s unrealistic to be proficient at everything, but picking up […]

This Wall-to-Wall Digital Marketing Training is Only $39 Today

Digital marketing is an essential component of any business in the 21st-century. More and more people are spending money online, and being able to make your products and services stand out in a supersaturated online marketplace can make a significant impact on your bottom line. That’s why companies invest heavily […]

How Artificial Intelligence backed marketing strategies can help enterprises boost holiday sales

With Artificial Intelligence, marketers can effectively utilize historical data to enhance their strategies for holiday sales by unearthing valuable insights With the end of the year soon approaching and most festivals and holidays behind us, it’s time for marketers to shift their focus towards securing a spot for their brand. […]

B2B Digital Marketing: Why Social Media Is Only The Half Of It

Time and time again, when talking to our clients about expanding their digital marketing activity, we get responses like these: “Oh, I’m not on Twitter.” “We’ve never sold any products via Facebook, you know.” “Who actually uses LinkedIn these days?” So often digital marketing conversations end up being centered around […]

13 Examples Of Effective Emotional Marketing (And What Your Business Can Learn From Them)

Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it misfires, it could cause irreparable damage to a company’s reputation. Social media outrage has made the marketing […]

Multi-channel is the future of marketing: Amisha Jain, CEO, Zivame

Zivame facilitates women to shop uninhibitedly for intimate wear by making lingerie shopping personalised and convenient. Zivame has 35+ retail stores and a presence in 800+ partner stores across India. As the CEO of Zivame, Amisha Jain has always been passionate about building innovation-led consumer-centric brands. She is a firm believer […]