Digital news platform Firstpost has announced the elevation of Munaf Merchant to National Head, Sales, Firstpost News Cluster at Network18 Digital. Merchant will be responsible for developing marketing strategies and leading the team towards achieving a high-performance sales environment for Firstpost and Tech2.
Having been associated with Firstpost for over five years now, Merchant possesses an experience of close to 10 years in marketing and sales. He has a proven track record in building and growing properties from scratch, such as Firstpost’s 9 Months — the show on parenting and childcare which is now in its third season.
Azim Lalani, Business Head, English General News cluster, Network18 Digital, said, “Firstpost has consistently led the way in offering innovative and path-breaking content for its readers across segments like politics, sports, business, technology and entertainment. Having grown significantly since its inception, we are creating a stronger digital presence in the sphere of original content with shows like 9 Months, WhatTheApp and Social Media Star. Munaf has brought to the table excellent marketing capabilities in the last few years and we are sure that he will apply the same level of perseverance and determination in his new responsibility of undertaking the national portfolio in sales for Firstpost and Tech2.”
Prior to joining Firstpost, Merchant worked with India Today in marketing and sales where he was responsible for generating revenues for India Today magazines, which included India Today English, India Today Hindi and India Today Tamil among others.
Merchant said, “I am delighted to be entrusted with the new position. It is the perfect platform to further channelise the abilities and creativity of the team and ensure delivering excellent offerings to all our readers and clients. With the digital sphere growing rapidly, we plan to strategically strive and lead the online news space with effective partnerships that benefit all our stakeholders, including our consumers, at large.”