Marketing To Gods: Paradoxes For Making A Next-Level Move — Part 2

Introduction Today’s modern, empowered connected consumer is a paradoxical phenomenon that until now has not been adequately understood within the marketing world. The paradoxes that make up the connected consumer contain actionable insights and practical tools that represent a next-level approach to hacking the hidden gaps of connected consumers’ purchase journeys. Though […]

Homebuilders are not getting a bump from lower mortgage rates

David Paul Morris | Bloomberg | Getty Images A contractor uses a hammer while working on townhouse under construction at the PulteGroup Metro housing development in Milpitas, California, Oct. 25, 2018. Mortgage applications to purchase a newly built home dropped 11 percent in November, compared with a year ago, according […]

Small Business Saturday isn’t a novelty anymore – independent retailers depend on it

For Mackenzi Farquer, Small Business Saturday is a big deal. The owner of Queens, New York-based Lockwood gift shop, which sells kitchenware, clothing and paper goods, says there’s often barely room to stand in her locations on the retail holiday between Black Friday and Cyber Monday. “It’s our busiest day […]

In Athens, Georgia football is a lifestyle, and the traditions run deep around campus

The Georgia Bulldogs claimed the SEC East title for the second year in a row, and hype levels are at a fever pitch in Athens with the chance for redemption against Alabama next month after last season’s national title game loss. Despite a stumble against LSU, Georgia beat Florida and […]