Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding

The high-end luxury world of exclusive jewellery, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top luxury brands, these products may become even less affordable and more exclusive soon. A conversation I had with Michael […]

The importance of branding and marketing a product

Har Mausam Mae Tafree! MePS Packaging recently launched disposable straws and paper cups under the brand name ‘TAFREE’. This launch brings home the importance of how branding is essential because branding can mitigate a crisis for the business. It is a classic case of marketing renovation after the market suddenly bottomed out on […]

Refugees fleeing Syria to UK: ‘I’ve got a mortgage, a house, a car – we’re not trouble’

More than 17,000 refugees who fled the Syrian war have settled in Britain over the past five years. Of those, many have had to “work hard” in overcoming cultural changes as they try to forge a new life for themselves. Another 3,000 refugees are expected to arrive by the end […]

This Marketing Guru Says You Should Focus on a ‘Coalition of the Willing’

In the sixth episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir sits down with Bonin Bough, marketing guru and founder and CEO of Bonin Ventures, from the Open Mic beach at Cannes Lions International Festival of Creativity in France.  Bonin Bough was one of the youngest […]

For Small Business, Security Matters: How To Find A Payment Partner You Can Trust

Small business owners are champions of the DIY spirit, but there’s one area where they have to trust someone else to do the job: payment processing. And of all the responsibilities to entrust to an outside vendor, handling customer payment data is among the most nerve-wracking to outsource. After all, […]