For Small Business, Security Matters: How To Find A Payment Partner You Can Trust

Small business owners are champions of the DIY spirit, but there’s one area where they have to trust someone else to do the job: payment processing. And of all the responsibilities to entrust to an outside vendor, handling customer payment data is among the most nerve-wracking to outsource. After all, […]

Maintain a good lifestyle now for a healthy future

Researchers identified factors associated with brain health in middle age in order to identify ways to preserve brain function when people are older. (Photo: Representational/Pixabay) Washington: Researchers have identified factors associated with brain health in middle age in order to develop ways to preserve brain function when people are older. According […]

A Customer Service Guide For Small Businesses, In Honor Of Small Business Week

Customer service excellence, for any sized business, is one of the most effective ways to build and sustain a competitive advantage.  Yet when it comes to small business, there is, arguably,  even more at stake. When you’re small, every disappointed customer is, potentially, a disaster, and every delighted customer has the potential to provide your business […]

Why Purpose-Driven Marketing Needs A Data-Backed Approach

Today, brand purpose has become so ubiquitous that complacent companies are falling behind their purpose-driven competitors from a consumer standpoint. In parallel with the shifting demands of the public, investors and other stakeholders — who expect brands to stand for a cause that’s bigger than their products or offerings — […]

How Small Businesses Thrive in a Big-Box Economy

National chains have enamored customers with repeat online auto-ship discounts, grocery pickup services all to make consumer transactions convenient. So how can small businesses compete? By taking a different approach. These days, consumers can pick up their groceries without ever entering a supermarket and schedule repeat shipments of their pet’s […]