Upma: Here’s All You Need To Know About The Traditional Indian Breakfast Dish

Just a few months ago, Shabana Azmi kept Twitter busy when she posted an image of a dish she sampled during a trip to Italy. She called it upma, the Twitterati largely disagreed saying she couldn’t tell the difference between upma and poha. We didn’t hear of this in most parts of south India […]

What Marketers Should Know About Personality-Based Marketing

GUNTHER KLEINERT / EYEEM/GETTY IMAGES Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. Moreover, public controversies like the […]

WHO Warns About Lack of Antibiotics: Immunity Boosting Foods for the Flu Season

A report released by World Health Organisation (WHO) has stated some shocking facts. According to it, antibiotics that are currently in clinical development are insufficient to combat the growing threat of antimicrobial resistance. Most of the drugs currently in the clinical phase are modifications of existing classes of antibiotics and are […]