Pepsi’s ad failure shows the importance of diversity and market research

At last year’s Cannes Lions Festival, PepsiCo’s president Brad Jakeman energetically talked up its decision to form Creators League Studio, a new in-house content creation arm. Laying down the gauntlet to ad agencies, he barked: “Instead of five pieces of content a year, a brand like Pepsi needs about 5,000 […]

Snapdeal launches new version of ad platform

Ultimate September, Snapdeal obtained Lessen Information, a US-based totally marketing platform thatallows manufacturers supply advertising strategies for purchasers, for an undisclosed quantity. Image: Bloomberg Bengaluru: On line market Snapdeal, run by means of Jasper Infotech Pvt. Ltd, on Monday released a new version of its marketing platform Snapdeal Advertisements, which […]