The importance of branding and marketing a product

Har Mausam Mae Tafree! MePS Packaging recently launched disposable straws and paper cups under the brand name ‘TAFREE’. This launch brings home the importance of how branding is essential because branding can mitigate a crisis for the business. It is a classic case of marketing renovation after the market suddenly bottomed out on […]

11 Advantages Small Businesses Have Over Large Corporations (And How To Use Them)

Small business owners can sometimes find it impossible to compete against massive corporations. Big businesses can typically leverage millions in advertising budgets and can outsupply and outpace small businesses at every turn. However, small businesses shouldn’t be so quick to throw in the towel. Some experiences that less expansive, more […]

Ship tech graduates of Cochin University of Science and Technology get anchored to foreign lands

KOCHI: Allaying apprehensions over the employability of students from various engineering institutes, several graduates from the Department of Ship Technology, Cochin University of Science and Technology (Cusat), have secured placements, including jobs in foreign shipyards, through campus recruitment. Of these, Yashwant R Kamath pocketed a plum pay packet for a fresher. […]

Learn With Facebook Aims To Train 1 Million People And Small Business Owners By 2020

Technology has changed the way we learn and teach. Any type of class, prior to the digital era was restricted to brick and mortar, professional lectures, and in-person discussions. Today, there are various ways of delivering information, learning and even engaging with other students. Classes no longer have to be […]

Digital marketing professionals, hopefuls prefer to work in Delhi, Bengaluru, and Mumbai, reveals study

Tier I cities including Delhi, Bengaluru and Mumbai (in that order) are the most preferred job locations for digital marketing students and professionals in India, revealed a survey conducted by PixelTrack, a digital marketing company. Hyderabad and Pune followed the top three in the survey results, reflecting the fact that the digital […]

From Colin Kaepernick to IHOP’s name change: Marketing hits and misses in 2018

2018’s mistakes result in 2019’s resolutions. Numerous advertisers and brands misstepped in 2018 when it came to getting their message across to a population they were looking to entice. You may have your own opinion of ads or campaigns that stepped over the boundary of taste and capitalism, but here […]