How unfair mortgage and housing practices affect you and your neighborhood — and what can be done about it

Just seven days after Dr. Martin Luther King, Jr. was assassinated in April 1968, President Lyndon Johnson signed Title VIII ̶— commonly referred to as the Fair Housing Act —̶ of the Civil Rights Act of 1968 into law. President Johnson considered the law as an homage to the great civil rights leader. […]

13 Examples Of Effective Emotional Marketing (And What Your Business Can Learn From Them)

Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it misfires, it could cause irreparable damage to a company’s reputation. Social media outrage has made the marketing […]

Here’s The Detailed Manual To Ab Rollout Exercise And Its Different Variations

Abdominal workouts seem to be a never ending topic. And one of the oft discussed exercises is ab rollout. This exercise involves a small wheel or a mobile piece of training equipment to help build rock-hard abs. It is also a progression tool for all stages of your strength journey to reach […]

3 Marketing Lessons From Kylie Jenner’s ‘Rise And Shine’ Viral Moment

From Miley Cyrus to even her ex-boyfriend Tyga posting memes and content, ‘Rise and Shine’ is being embraced throughout the digital world. Over 2.5 million Instagram posts are using the #RiseAndShine hashtag, and the #RiseAndShineChallenge trended on Twitter and Tik Tok. As the world’s youngest billionaire, here is how Kylie […]

The importance of branding and marketing a product

Har Mausam Mae Tafree! MePS Packaging recently launched disposable straws and paper cups under the brand name ‘TAFREE’. This launch brings home the importance of how branding is essential because branding can mitigate a crisis for the business. It is a classic case of marketing renovation after the market suddenly bottomed out on […]

11 Advantages Small Businesses Have Over Large Corporations (And How To Use Them)

Small business owners can sometimes find it impossible to compete against massive corporations. Big businesses can typically leverage millions in advertising budgets and can outsupply and outpace small businesses at every turn. However, small businesses shouldn’t be so quick to throw in the towel. Some experiences that less expansive, more […]