Why Purpose-Driven Marketing Needs A Data-Backed Approach

Today, brand purpose has become so ubiquitous that complacent companies are falling behind their purpose-driven competitors from a consumer standpoint. In parallel with the shifting demands of the public, investors and other stakeholders — who expect brands to stand for a cause that’s bigger than their products or offerings — […]

Our Approach is Never Competition Centric but One of Customer Obsession: Srinivasa Rao, Lifestyle International

Lifestyle, a popular fashion destination, has launched a new television commercial, reiterating its commitment to trendsetters with a rich and exciting collection, created to enhance experiences for people who refuse to merely follow trends, but rather strive to become trendsetters. The campaign taps into this generation’s raw energy and attitude […]

How To Approach New AI-Based Marketing Technologies: 6 Questions To Ask

The new Amazon.com Inc. Echo Spot, from left, Echo, Echo Plus, and Fire TV devices sit on display during the company’s product reveal launch event in downtown Seattle, Washington, U.S., on Wednesday, Sept. 27, 2017. Amazon unveiled a smaller, cheaper version of its popular Alexa-powered Echo speaker that the e-commerce […]

Your content material advertising approach Doesn’t ought to Be complex

whether it’s within the modern-day virtual advertising developments or from the keynote at anenterprise event, we’re constantly being instructed that “content material is king” and that we have to“suppose like a publisher” if we want to face out on line today. It’s smooth to nod along, roll up the sleeves, […]