Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding

The high-end luxury world of exclusive jewellery, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top luxury brands, these products may become even less affordable and more exclusive soon. A conversation I had with Michael […]

Bira 91 appoints Deepak Sinha as Vice President – Marketing, India & Global

Bira 91, one of the fastest growing beer brands, has announced the appointment of Deepak Sinha as the Vice President – Marketing, strengthening its executive leadership team. Sinha brings depth and breadth of related experience to this role, having worked in the marketing domain for more than 14 years across companies […]

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix. Paid social top channel, […]

Redmi 6, Redmi 6 Pro, Redmi 6A Expected as Xiaomi Sends September 5 India Launch Invites

HIGHLIGHTS Xiaomi Redmi 6, Redmi 6A were launched side-by-side in June The Redmi 6 Pro was launched later that month Xiaomi Global VP and MD Xiaomi India teased the launch on Twitter Redmi 6, Redmi 6 Pro, and Redmi 6A India launch event may be held as early as next week. Manu Kumar Jain, Xiaomi Global VP […]