Three Ways Mortgage Lenders Can Be Better Partners To Borrowers

According to PricewaterhouseCoopers’ Home Lending Experience Radar 2018 report, customer satisfaction for mortgage lenders lags behind other financial services providers, especially in industries where FinTech has established deep roots. But how can this be, with all this talk about how technology companies are “disrupting” the mortgage industry? Mortgage lenders have improved […]

Easy Steps To Better Data Privacy In Your Small Business

Is anything private in business anymore? Consider the consumer information businesses collect digitally. Or think about all the video cameras posted everywhere. Your smartphone even includes cameras, you know? So data privacy remains a big concern. Large corporations like Facebook and Google disclose daily examples of data breaches. So as […]

Better Late Than Never: Exercising Helps You Live Longer No Matter When You Start, Study Says

By now, it’s undeniable: regular exercise comes with a range of health benefitsfor people who stick with it over time. But is it ever too late to start? Most research hasn’t been designed to answer this question, since exercise studies typically record people’s physical activity levels at one point in time: […]

How you can use efficiency control to better achieve marketing objectives

Consumer insight and analysis of various elements of the marketing mix will let the marketing controller optimise the resources (people and investment) and deliver impactful innovations. Using the marketing profitability analysis I wrote about the earlier article, the company will find out which products, regions, and markets are earning poor profits. […]

How to build a better marketing strategy using new technologies available today

There was a lot of talk about AI-driven marketing in 2017. But it’s no longer a new phenomenon. And as AI will be deeply integrated into every aspect of marketing going forward, the future belongs to marketers who can adapt to the technological advances — both to deliver instant gratification […]

Struggling to fall asleep? Make a ‘to-do’ list before hitting the bed for better sleep

Having trouble falling asleep? Jotting down your “to-do” list just before bedtime can help you doze off quickly, scientists say. Researchers from Baylor University in the US compared sleep patterns of participants who took five minutes to write down upcoming duties versus those who chronicled completed activities. “We live in […]