Branding vs Marketing: Innovative Solutions In Today’s Digital Marketplace

Maciej Duraj I created this graphic taking open source images and screenshots of images from companies’ websites and putting them together in my own fashion (with added graphic design of my own making).MACIEJ DURAJ I have recently covered branding in terms of digital linking of company name and products to specific links […]

Paytm to spend Rs600 crore on branding, advertising in 2016-17

New Delhi: Mobile wallet and e-trade firm Paytm, run through One97 Verbal exchange Ltd, will spend Rs.600 crore on branding and advertising in 2016-17, the employer stated on Monday. It had spent greaterthan Rs.500 crore in 2015-sixteen. Paytm has already released a Rs.50-crore marketing campaign across Television, print, radio and […]