13 Examples Of Effective Emotional Marketing (And What Your Business Can Learn From Them)

Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it misfires, it could cause irreparable damage to a company’s reputation. Social media outrage has made the marketing […]

Small business confidence rebounds on optimism about US-China trade deal

Resurgent optimism about the future of U.S. trade policy, along with a surprise spike in optimism about technological changes, helped lift confidence among small business owners, according to the fourth-quarter 2019 CNBC/SurveyMonkey Small Business Survey. The CNBC/SurveyMonkey Small Business Confidence Index rose from 57 in the third quarter to 59 in the fourth […]

Maharashtra polls: Small business people disappointed with political parties

To vote on Monday, they were divided in their choice of candidates over the economic issues. Walking through the crowded corridors of the 150-year-old Crawford market before Diwali celebrations would have usually been tough. This year it is not. The small bylanes were devoid of people, and there was enough […]

Four Creative Marketing Ideas For Small Business Success

Every small business owner knows the need for actionable marketing. The good news is, there are a number of creative marketing ideas you can employ today. Why is marketing important? Well, 50% of small businesses fail within five years. This is nail-bitingly stressful, but with the following marketing ideas, you can keep […]

Small businesses sell half the stuff on Amazon. Now, the tech giant is rolling out three new prizes to recognize its small business partners, including Small Business of the Year.

Amazon announced Friday morning an award program that reflects its increasing attention to its small business partners. More than one million US-based Small and Medium-sized Businesses, or SMBs, sell products through Amazon. Globally, SMBs sold half of all the stuff bought on the platform last year. Starting Friday, SMBs that […]