13 Examples Of Effective Emotional Marketing (And What Your Business Can Learn From Them)

Using emotions for marketing comes with its share of risks. There’s no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it misfires, it could cause irreparable damage to a company’s reputation. Social media outrage has made the marketing […]

Three Ways Mortgage Lenders Can Be Better Partners To Borrowers

According to PricewaterhouseCoopers’ Home Lending Experience Radar 2018 report, customer satisfaction for mortgage lenders lags behind other financial services providers, especially in industries where FinTech has established deep roots. But how can this be, with all this talk about how technology companies are “disrupting” the mortgage industry? Mortgage lenders have improved […]

For Small Business, Security Matters: How To Find A Payment Partner You Can Trust

Small business owners are champions of the DIY spirit, but there’s one area where they have to trust someone else to do the job: payment processing. And of all the responsibilities to entrust to an outside vendor, handling customer payment data is among the most nerve-wracking to outsource. After all, […]