How you can use efficiency control to better achieve marketing objectives

Consumer insight and analysis of various elements of the marketing mix will let the marketing controller optimise the resources (people and investment) and deliver impactful innovations. Using the marketing profitability analysis I wrote about the earlier article, the company will find out which products, regions, and markets are earning poor profits. […]

The secret to male birth control may lie in this poisonous herb extract

A plant extract, traditionally used by African warriors as a heart-stopping poison on their arrows, may be used to develop birth control pill for men, a study in mice suggests. Women have many options for oral contraceptives that are safe, effective and reversible, but despite decades of research, men have […]

Really, Google? Chrome 57 kills the ability to control and disable plugins

With web browsers being among the most frequently used pieces of software out there, it’s little wonder that there is so much concern about security surrounding them. Browser plugins can be a major security worry, and with Chrome 57 Google has taken the strange decision to block users from disabling […]

Adobe Announces Flash Vulnerability, Hackers Can Control Your Computer

Adobe recently announced a vulnerability in its Flash Player and has issued a security update to patch up the hole. Media reports warn the vulnerability could allow attackers to remotely seize control of your Windows, Mac or Linux computer. Adobe’s announcement, after the vulnerability was reported by Kaspersky Labs, also […]


Kolkata: there was “wellknown consensus” on the issue of dual manipulate over taxation structureamong the Centre and states on the meeting of country finance ministers on GST, Empowered Committee Chairman Amit Mitra said on Tuesday. “the problem of twin control has been discussed and all of the members have spoken […]

Sebi’s control conundrum

On March 14, the Securities and Exchange Board of India (Sebi) published a discussion paper on ‘Brightline tests for acquisition of control under Sebi takeover regulations.’ The draft explains the crux as follows: In cases of rights accruing through contractual agreements, such assessment becomes complex and requires consideration of facts […]