A Customer Service Guide For Small Businesses, In Honor Of Small Business Week

Customer service excellence, for any sized business, is one of the most effective ways to build and sustain a competitive advantage.  Yet when it comes to small business, there is, arguably,  even more at stake. When you’re small, every disappointed customer is, potentially, a disaster, and every delighted customer has the potential to provide your business […]

Our Approach is Never Competition Centric but One of Customer Obsession: Srinivasa Rao, Lifestyle International

Lifestyle, a popular fashion destination, has launched a new television commercial, reiterating its commitment to trendsetters with a rich and exciting collection, created to enhance experiences for people who refuse to merely follow trends, but rather strive to become trendsetters. The campaign taps into this generation’s raw energy and attitude […]

How AI Tech Is Changing Small Business Marketing And Customer Service

Whether you realize it or not, artificial intelligence has become a ubiquitous part of our lives. Companies large and small are embracing the opportunity to achieve more and set bigger goals by using AI. Solid proof of this embrace can be seen in CRM giant Salesforce, which embeds AI into its leading […]

Matt Stringer of Men’s Wearhouse: Mobile Wallet Tech Will Change Customer Engagement

Small Business Trends: Give us a little of your background. Matt: I came in 16 years ago and went from being one of three people in the marketing department – with a channel strategy almost exclusively TV. Now we’re a team that includes an in house creative team, a CRM […]