How AI Will Alter the Digital Marketing Landscape

Artificial intelligence will bring quite a few changes to the digital marketing sphere. Getty Images Omnichannel, growth hacking, attribution, automation, micro-moments, gamification, agile and key performance indicators. There is no shortage of marketing buzzwords with short-term industry hype. When I first heard about the intersection of AI and marketing, while […]

Huawei is building its first digital marketing team in Europe

Calling all brand marketers: We’re opening up a few more complimentary spots to join the Digiday Marketing Summit in the Bahamas in December. Interested? Apply here. Chinese mobile phone maker Huawei is hiring a dedicated team of digital marketers to boost its awareness in Europe, its first specialized marketing team outside […]

Why you should learn digital marketing even if you don’t want to be a digital marketer

Digital marketing forms the backbone of today’s economy. It is a skill that everyone should have irrespective of their job profile. Are you thinking “Should I learn digital marketing?” Do you think that digital marketing is just another profession or area of study? Sometimes it is natural to feel that […]