Pepsi’s ad failure shows the importance of diversity and market research

At last year’s Cannes Lions Festival, PepsiCo’s president Brad Jakeman energetically talked up its decision to form Creators League Studio, a new in-house content creation arm. Laying down the gauntlet to ad agencies, he barked: “Instead of five pieces of content a year, a brand like Pepsi needs about 5,000 […]

IT Consultant Focuses on Desire, Data, Diversity in Providing Cloud-Based Services to Small Biz

Nyasha Tunduwani is the founder of Real Impact Technology Consulting (RITC), a five-person information technology consulting company based in Seattle, started in 2004. RITC operates as an IT department for organizations — both businesses and non-profits — that are don’t have an internal team and for those struggling with retention of […]

New fb Messenger women Emoji deliver a few a lot-wanted Gender diversity To Our Messages

If ever there was a moment for a properly-timed set of reward arms, this is it, my buddies — newfacebook Messenger ladies emoji are on the manner. And they are coming soon — as in, June 2, 2016soon. Designed to be more representative of girls particularly and of our variety […]