Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix. Paid social top channel, […]

This modern eating disorder makes you sick even when you’re eating healthy

People, it seems, have never been so afraid of their food – and, say some experts, an obsession with healthy eating may paradoxically be endangering lives. Twenty-nine-year-old Frenchwoman Sabrina Debusquat recounts how, over 18 months, she became a vegetarian, then a vegan – eschewing eggs, dairy products and even honey – before becoming a […]

Why you should learn digital marketing even if you don’t want to be a digital marketer

Digital marketing forms the backbone of today’s economy. It is a skill that everyone should have irrespective of their job profile. Are you thinking “Should I learn digital marketing?” Do you think that digital marketing is just another profession or area of study? Sometimes it is natural to feel that […]

Weekly mortgage applications to purchase a home drop 3%, even as falling rates spark a rush to refinance

  Jamie Rector | Bloomberg | Getty Images Another drop in mortgage interest rates continued to confound expectations, but current homeowners saw a clear path to savings. Mortgage application volume rose 2.8 percent last week, all thanks to refinances. The Mortgage Bankers Association’s seasonally adjusted weekly index remains 12 percent […]