Muslim Lifestyle Expo in London highlights largely untapped market

As global brands begin targeting Muslim consumers, many still underestimate huge spending power of a burgeoning sector Shoppers on Carnaby Street in London. ‘A huge opportunity is being missed by corporate brands,’ says Shelina Janmohamed, vice-president of Ogilvy Noor. Photograph: Alamy Harriet Sherwood Religion correspondent Global brands are waking up […]