At last year’s Cannes Lions Festival, PepsiCo’s president Brad Jakeman energetically talked up its decision to form Creators League Studio, a new in-house content creation arm. Laying down the gauntlet to ad agencies, he barked: “Instead of five pieces of content a year, a brand like Pepsi needs about 5,000 […]
“Mamas don’t let your babies grow up to start construction companies,” could be the first line of a country song about new small business failure rates. Five years after starting, the share of mining companies remaining alive is nearly 15 percentage points higher than the fraction of construction businesses still […]
I’m following up my posting of a few weeks ago on new business failure rates where I said that there are considerable differences across industry sectors in business failure rates. Below is Figure 7.1 (p.113) from my book Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers […]
The chances of your business surviving past the five-year mark are somewhat better than they used to be, says one economics expert. According to research and commentary from Dr. Scott Shane, professor of economics and entrepreneurial studies at Case Western Reserve University (and long-time SBT contributor), startup failure rates have declined […]
The chances of your business surviving past the five-year mark are somewhat better than they used to be, says one economics expert. According to research and commentary from Dr. Scott Shane, professor of economics and entrepreneurial studies at Case Western Reserve University (and long-time SBT contributor), startup failure rates have declined […]
