Marketing Growth Hacks for the ‘Fake News’ Era

In this “fake news” era, entrepreneurs are facing a growing problem among consumers: credibility. Edelman’s 2017 Trust Barometer reported a global drop in trust across businesses and media. And millennials surveyed are especially skeptical. The McCarthy Group’s Engaging Millennials: Trust and Attention survey found that only around 10 percent of […]

Patanjali rapped for fake and misleading advertisements

Yoga-guru Baba Ramdev at the clicking convention prepared at some point of the release of indigenousday by day use products by Patanjali Ayurveda Ltd. Image: Vipin Kumar/ Hindustan Instances New Delhi:Advertising and marketing zone watchdog Advertising Requirements Council of India (ASCI) has rapped Patanjali Ayurved for “false and misleading” claims […]