5 Digital Marketing Strategies for Hotels to Win Direct Bookings in 2020

With the rise of digital and Google travel search, the hotel customer’s journey has grown increasingly complex. Hotel managers need not only to service guests, manage rooms, availabilities, and pricing. They are now also expected to compete for guests in new channels and digital communities that emerge every day. Research […]

HUL boss Sanjiv Mehta bats for apprenticeship, says Indian education system must inculcate training in curriculum

Technological advancements over the years have forced organisations to rethink the integration of man and machine. Organisations are spending a lot of money retraining and re-skilling their employees for the Industrial Revolution 4.0. But most of this training to address the present-day skill needs happens once employees have already joined […]

Is This the Beginning of the End for Digital Marketing?

Whether it’s Elon Musk making dark predictions about AI, or Hollywood adding another chapter to the Terminator franchise, the idea of a robot takeover is as mainstream as ever. While movies like The Matrix and iRobot have their own unique wrinkles, we know the broad strokes of the story — AI surpasses human intelligence and robots realize […]

Four Creative Marketing Ideas For Small Business Success

Every small business owner knows the need for actionable marketing. The good news is, there are a number of creative marketing ideas you can employ today. Why is marketing important? Well, 50% of small businesses fail within five years. This is nail-bitingly stressful, but with the following marketing ideas, you can keep […]