A Customer Service Guide For Small Businesses, In Honor Of Small Business Week

Customer service excellence, for any sized business, is one of the most effective ways to build and sustain a competitive advantage.  Yet when it comes to small business, there is, arguably,  even more at stake. When you’re small, every disappointed customer is, potentially, a disaster, and every delighted customer has the potential to provide your business […]

Mortgage rates are low. Here’s how to figure out the best plan for your budget

The recent drop in mortgage rates may have you dreaming of buying a new home or refinancing your current house. You’re not alone. Housing sentiment has surged thanks to those low rates, according to government-sponsored mortgage giant Fannie Mae. Its monthly survey, released Monday, shows that positive sentiment in March jumped to […]

Paid social, even print tops SEM as marketing priorities for SMBs, survey finds

Google has spent years building out a third party partner/reseller network focused on small businesses (SMBs). And while there have always been ROI (perception) and retention challenges with AdWords, a new survey from BrandMuscle suggests paid search is being deprioritized by SMBs in their overall marketing mix. Paid social top channel, […]

Fannie Mae declares support for DACA mortgage borrowers

While it appears that the Federal Housing Administration may not be backing mortgages for Deferred Action for Childhood Arrivals recipients, Fannie Mae declared recently that it supports (and will continue to support) mortgages for DACA recipients, also called Dreamers. In recent weeks, HousingWire has been investigating whether the federal government is backing mortgages for Dreamers. In the wake […]

Apple’s big service launches hold few opportunities for marketers

Apple CEO Tim Cook explains how new service offerings will work hand in hand with the company’s hardware and software While Apple’s big event Monday didn’t disappoint when it came to glitz, glamour or even new offerings, services like Apple News+, Apple Card, Apple Arcade and Apple TV+ will be largely, if […]

LIC Housing Fin ties up with India Mortgage Guarantee Corpn for home loans

LIC Housing Finance Ltd (LICHFL) on Monday said it has partnered India Mortgage Guarantee Corporation (IMGC) to offer home buyers enhanced loan eligibility and easy loans. With IMGC’s back-up, LICHFL will be in a position to offer extended loan tenure for borrowers till the age of 75 years. This will […]

48% of Small Business Marketers Judge Future of Alexa Brighter Than for Other Voice Assistants

Most people associate voice technology with the assistants on their smart phone or connected devices at home. But as the technology improves it is optimizing the workflow in organizations across a wide range of industries. Future of Alexa A study by Uberall, Inc. looked at marketers to determine how they feel about […]