Time for reinvention: Why HR is the new Marketing

Earlier this year, I chanced upon an interesting study by Gartner, listing the potential risks marketers could be facing in the near future. Changing consumer behaviours, organizational shifts and disruptive automation were highlighted as factors that could impact whole organizations. Beyond such studies, the more oft quoted phrase is “customer […]

For Small Business, Security Matters: How To Find A Payment Partner You Can Trust

Small business owners are champions of the DIY spirit, but there’s one area where they have to trust someone else to do the job: payment processing. And of all the responsibilities to entrust to an outside vendor, handling customer payment data is among the most nerve-wracking to outsource. After all, […]

Google for Small Business connects entrepreneurs with resources

In celebration of International Small Business Day, Google today launched Google for Small Business at an event in New York City. A web portal designed to make it easier for entrepreneurs to find business tools and services, it’s part of Grow with Google, the initiative Google launched in October 2017 to help people […]

Marketing For Organic Growth

When consultants with McKinsey help clients better understand the underpinnings of growth, they often isolate organic growth from inorganic growth. McKinsey defines organic growth as “…revenue growth from products and services in existing lines of business. It is distinguished from inorganic growth, which comes from M&A activity.” McKinsey identifies three […]

Maintain a good lifestyle now for a healthy future

Researchers identified factors associated with brain health in middle age in order to identify ways to preserve brain function when people are older. (Photo: Representational/Pixabay) Washington: Researchers have identified factors associated with brain health in middle age in order to develop ways to preserve brain function when people are older. According […]

A Customer Service Guide For Small Businesses, In Honor Of Small Business Week

Customer service excellence, for any sized business, is one of the most effective ways to build and sustain a competitive advantage.  Yet when it comes to small business, there is, arguably,  even more at stake. When you’re small, every disappointed customer is, potentially, a disaster, and every delighted customer has the potential to provide your business […]